.
Real Estate Agent
A proud native of La Paz, Marcela has built her career around helping people create memorable experiences and meaningful connections. After earning her degree in Tourism Business Administration from UABC Tijuana, she completed a Diploma in Public Relations at Universidad Iberoamericana and spent her final year of university studying abroad at the University of Granada in Spain.
Her passion for travel and cultural exchange has taken her around the world, living and studying in cities such as Berlin, London, Valencia, and Tijuana. These experiences gave her a deep appreciation for different cultures, lifestyles, and perspectives, while shaping her ability to understand and anticipate her clients’ unique needs.
Drawn by the beauty, tranquility, and laid-back lifestyle of Baja California Sur, Marcela returned to her beloved hometown of La Paz to build both her personal and professional life. Her background spans event management, yacht charters, hospitality, and vacation rental management, where she successfully oversaw a large portfolio of luxury homes for more than eight years before transitioning full-time into real estate.
Since becoming a certified real estate agent in 2016, Marcela has been actively involved in the La Paz, La Ventana, and El Sargento markets. She is passionate about helping buyers and sellers navigate every stage of the real estate journey, whether they are searching for a dream home, a retirement property, an investment opportunity, or a project with renovation potential.
With successful transactions involving homes, condominiums, land, pre-construction developments, and fixer-uppers, Marcela brings experience, dedication, and personalized service to every client relationship. She believes that every real estate goal is unique and takes the time to understand her clients’ vision, tailoring her approach to help them achieve it.
Marcela also understands that marketing is both a science and an art. She invests significant time and energy into showcasing each property through professional photography, video, compelling descriptions, and strategic marketing campaigns designed to maximize exposure. Every transaction is supported by a trusted network of accountants, attorneys, and notaries, ensuring a smooth, secure, and successful closing process.
When she’s not helping clients find their perfect place in paradise, Marcela enjoys being a mom, practicing yoga, exploring the beaches of Baja with her son, and her beloved dog, Roxy.
Whether you're buying, selling, investing, or simply exploring your options, Marcela is committed to making the experience enjoyable, informed, and rewarding from start to finish.
Email: [email protected]
Primary Phone: +52 612 202 7579
Address:
La Paz BCS
Coldwell Banker Riveras professionals know what it takes to guide clients to satisfying outcomes with their Baja California Sur real estate needs. Let the power of a global brand help you find what you’re looking for!
Contact Us